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Post by account_disabled on Feb 17, 2024 6:38:01 GMT
This AR helps improve the customer experience at both ends of the buyer’s journey. It removes pre-purchase friction by showing customers how the product will impact their daily lives. And by being a better judge of the product in the first place, customers will be less likely to return it later. 3. Provide suggestions or add value through interactive packaging. The impact of AR on customer service isn’t limited to the pre-sales process. In fact, the most exciting use of AR is at the point of sale. One of the best examples is the concept of interactive packaging. Interactive packaging provides customers with a more engaging and valuable experience through AR . Customers can point their phones at the product’s Netherlands Mobile Number List packaging and see eye-catching visuals. For example, Heinz uses interactive packaging to provide useful, practical insights. Back in 2011 , the condiment brand used AR to provide customers with a series of recipes using ketchup. approach. Cereal manufacturers like Nesquik and Wheaties offer AR games that can be played at the breakfast table. Regardless of the specific use, interactive packaging is another example of AR enhancing the customer experience. 4. Present the experience of buying first and trying later. At the point of sale (POS) , AR offers two-pronged benefits. You can leverage this technology to provide a “ try while you buy ” experience at this point in the buyer’s journey This can help you increase your sales as these apps help overcome customer objections.
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